Hi, I’m Tara - the face behind Caviasca.

I’m a writer, brand strategist, curator, and tireless knowledge seeker. I get amped on researching, anticipating, and pushing the new—new worlds, new meanings, and new possibilities.

My process is collaborative and curious. I work closely with teams to uncover the subtle forces and perceptions shaping their space, then translate those insights into compelling brand identities that resonate with real people.

My background in performance arts, cultural history, visual media and advertising led me to think deeply about connection, relationships, and the patterns that signal what’s coming next. That foundation still shapes how I approach my work today: pulling potential into our shared reality and creating connections that mean something.