Campaign Strategy
Creative Direction
Messaging & Copywriting
Production & Project Management
Multi-Channel Content Planning
CMA award-winning campaign “Beyond The Visible Spectrum” explores the evolving global understanding of identity expressed along a fluid, evolving spectrum rather than a restrictive, polarized, and confined binary. Like the electromagnetic spectrum, there are frequencies and wavelengths of identity that are seen and unseen but always present.
I led the end-to-end vision and execution of The (in)Visible Spectrum—a multi-channel, award-winning initiative that celebrated queer identity as a fluid spectrum rather than a fixed binary. Collaborating with Stocksy’s in-house marketing and creative teams, I crafted a deeply layered narrative that not only aligned with Stocksy’s core brand values but also elevated representation and relevance in visual media.
Born from a recognition that Pride is often saturated with clichés, relying on overt cues to signify queerness, this campaign challenged lazy stereotypical representation by using conceptual imagery in addition to lifestyle visual media.
Many queer experiences can’t be captured through surface-level signifiers. There are invisible minorities and nuanced realities that defy simplistic visual shorthand. For brands and advertisers, this opened up a more sophisticated, thoughtful, and resonant way to express queerness.
Core campaign elements:
The (in)Visible Spectrum Gallery – curated a collection of conceptual stock media exploring light, fluidity, identity, and expression beyond the binary.
Original Video Concepts – Ideated and oversaw production of four unique video directions that explored complex identity themes through accessible, visually compelling storytelling.
Concept: Wavelengths
Concept: Refraction
Concept: Infrared
Concept: Kaleidoscope
Find Your Frequency Fund – a branded giveaway offering two creative grants plus Adobe Creative Cloud Subscriptions to queer creators, selected via TikTok.
While the featured work highlights the campaign video, four concept reels, the Find Your Frequency Fund, and the (in)Visible Spectrum Gallery, the campaign extended across Stocksy’s full marketing ecosystem—including email, social, blog, a contributor-led collection, and a custom landing page—ensuring the message resonated across every channel. But that’s a lot of show and tell. You can see it all here.
Beyond The Visible Spectrum helped shift how we think about representation—moving away from the expected and into something more experimental and expansive. It also showed that froward-thinking creative can connect emotionally and perform strategically when it's built with intention.