Creative Direction
Copywriting
Visual Asset Selection
Visual Gallery Creation
SEO Optimization
Marketing Distribution
A creative resource for the curious, Ideas is Stocksy’s editorial platform built to inspire, inform, and support creative professionals. More than just a blog, it’s a space for meaningful storytelling, cultural insight, and visual guidance—centred on representation, relevancy, and respect for the artist’s vision. Designed for marketers, art directors, and media teams, Ideas bridges the gap between purpose-driven creativity and practical tools for doing great work.
I led editorial strategy, writing, and content curation for Stocksy’s blog—Ideas—a platform created to inspire and support creative professionals navigating an increasingly visual, digital world. My work spanned thought leadership pieces, SEO-optimized articles, image curation, publishing, and distribution, with a strong focus on diversity, equity, inclusion, and belonging.
Each piece served a dual purpose: to help brands and advertisers choose relevant, representative imagery—and to reinforce Stocksy’s belief that great creative work drives cultural progress.
From guiding creatives through nuanced visual decisions to spotlighting representation behind the camera, I crafted content that was practical, values-aligned, and deeply human, positioning Stocksy as a leader in media and advertising. I also led the blog’s rebrand to align with Stocksy’s core principles and championing creativity as essential to a thriving society.
